Dressing Your Watch Since 1977
The perfect union between craftsmanship and precision
Grupo Moreira Zaida, S.L. was born from two complementary strengths: artisanal tradition and specialized distribution within the watchmaking sector.
On one hand, Francisco Moreira, a craftsman who has been making leather watch straps since 1977, is the heart and soul of our watch band production. Each piece is handmade in leather, crafted from top-quality materials with meticulous attention to every detail. Every strap is unique, the result of a fully artisanal process that blends precision and dedication.
On the other hand, Zaida, founder of Zaida Luck, brings her extensive knowledge and experience in distributing watchmaking products, particularly watch batteries from the best brands on the market: Energizer, Maxell, Panasonic, Duracell, among others.
From the fusion of these two lines of work emerges Grupo Moreira Zaida, combining quality, tradition, and professional service to offer a comprehensive solution for both professionals and watch enthusiasts alike.
Our commitment is clear: to deliver handcrafted products of excellence and efficient distribution, always with the trust and personalized service that define us.
Our workshop
Where time is made by hand
At Moreira Zaida, every watch strap is born in our workshop — a space where artisanal tradition and contemporary design meet to create something unique. Here we don’t speak of mass production, but of craft, precision, and a passion for details.
Each day, our artisans work with calm and dedication, selecting the finest leathers, drafting patterns with exactness, and stitching every piece with expert hands. Every strap goes through several phases — from cutting and assembling to the final finishing — and in each stage we leave a piece of our identity.
We believe that a watch strap is not just an accessory, but an extension of the personality of the wearer. That is why at Moreira Zaida we craft straps that tell stories: the story of time, style, and well-done craftsmanship.
Our process combines the precision of traditional leatherwork with the aesthetic sensibility of a modern workshop. The result is elegant, durable, and comfortable straps, designed to accompany the most demanding watches … and the people who value authenticity.
At Moreira Zaida, every watch strap is born in our workshop — a space where artisanal tradition and contemporary design meet to create something unique. Here we don’t speak of mass production, but of craft, precision, and a passion for details.
Everything begins with the selection of the finest hides. We only work with noble materials, chosen for their texture, resilience, and natural beauty. Each batch is hand-inspected, seeking that perfect combination of softness and durability that distinguishes a Moreira strap.
Each model is born from a thoughtful design, where proportions and finishes are measured down to the millimeter. Whether a classic strap or a personalized project, everything is adapted to the watch and to the style of the person who will wear it.
The pieces are cut one by one, with precision tools and the expert eye of our artisans. The interior, lining, and reinforcements are carefully assembled to achieve a firm yet flexible feel: the perfect balance between elegance and comfort.
At Moreira Zaida we believe that stitching is the soul of the strap.
Every stitch is made with patience and craftsmanship, reinforcing high-stress zones and adding character to the design. The thread, tension, and color are chosen according to each model, because the small details are what make the difference.
Edges are polished, sealed, and hand-dipped to create a smooth and glossy surface. Then we apply the final treatments: waxes, varnishes or textures that enhance the leather’s natural color and ensure its longevity.
Moreira Zaida
Contemporary craftsmanship at the service of time
Before leaving the workshop, each piece undergoes a meticulous quality control, ensuring that what reaches the customer’s hands is a strap worthy of their watch.